you can grow too successful and lose the naming rights because it has become a generic term for the product. You can (under dutch law) stop this from happening by writing angry letters at people who keep using your TM as a generic term (they don’t even have to respond, just by sending these letters you prove that your are protecting your TM).
This is actually why Xerox really does not like people using their term as a generic verb meaning ‘to copy.’ They have a whole page about this somewhere on their website, or they did about two years ago.
Actually the only thing you have to do to maintain a trademark is actively use your trademark, which Kleenex does every time they put their name out there. That’s what the ® behind their name means. The fact that everyone associates tissues with the word Kleenex is actually beneficial to them, and I doubt very seriously they would challenge its common use among the “little people” as it gives them hardcore recognition. When you go shopping for “kleenex” you tend to pick up Kleenex® because of said commonality between the use of kleenex to describe all tissues.
Why? Because you’re totally wrong. Once a trademark becomes “genericized,” and, for example, people refer to all tissues as “kleenex,” Kleenex can lose the exclusive rights to their own name. In this scenario, other companies can call their tissue products “kleenex.” There would be Acme kleenex and Johnson & Johnson kleenex and Nintendo kleenex and McDonald’s kleenex And I would like to see how you could spin that as beneficial to Kleenex the brand, which is suddenly just one of a crowd of people selling product named kleenex.
When you go to a store, do you make sure you buy products which include the B.F. Goodrich Zipper, or do you not even know that “Zipper” is a genericized trademark for “clasp locker”? The “Zipper” trademark was coined by B.F. Goodrich exclusively for their products, but once it became genericized it sure ain’t doing them any good now.
(On a related note, this is why Transformers packaging claims their toys “convert,” rather than “transform.” They don’t want “Transformers” to become a genericized term for all transforming robots, allowing for folks like Bandai and Mattel to begin selling “Transformers.”)
When people say they are going to google something, they will use Google to do the search. As far as I am aware, people don’t say they will google something and then use Yahoo!, Ask or some other search engine, do they?
That’s not really an exception. You have to go to a specific place to use google and it’s right in the name. Googling is not a generic term for searching on the internet, it’s what you call it when you use google. I doubt most people are really aware that there are more search engines than just google.
Starfire’s boobs and Roy’s ballcap aside, this is still one of the titles I’m looking forward to seeing in this relaunch. Now if it turns out to be just boobs and ballcaps I won’t get it past the first issue, but I do like Rocafort’s artwork, so hopefully this’ll be the start of him doing a lot more work at DC.
Blackhawks still looks like the best new release – GI Joe comes to DC! I’m surprised the Shortpacked crew isn’t all up in arms about THAT happening.
It’s DC divorcing Donna Troy and then killing her ex-husband and son all over again. Such stupidity in the name of drama and some misguided attempt to keep them from aging too much.
I’m behind this 100% and I’d bet Linkara is as well. You can feel the hate the man has for the decision, and rightly so.
DC’s got a lot to apolgize for over the past year or so, and Lian’s death is at the top of the list for me. I was sure she was the person the White Lantern was going to chose to ressurect to be it’s guardian, but they went with-well, I won’t spoil that here.
(eyes the unnecessary DC reboot that’s taking away Stephaine Brown’s wonderful run on Batgirl and adds one more to the list)
And that’s jut the DC team, imagine the eventual Marvel response. Spider-man’s wallet must be BURSTING with membership card by now, he’ll have to make room for this one.
You can tell which is which since one puts a smile on people’s faces and the other just causes grimaces and pain with no viable reason to exist in polite society.
I’m tryin to be positive about the roy getting his arm back. but then again I get upset with the Cry for Justice storyline and what happened to the Green Arrow cast.
The ONLY good thing about the DC Reboot is it made the decision to drop Green Arrow a lot easier. I’d been with the title since Quiver started and it really had been good for a long time, then around the *$($ in Cry for Justice really tore the book apart for no real reason just for ‘drama’.
I’d call BS, but that’s like saying ‘oh hey, water is wet’. Kinda pointing out the obvious.
It’s ‘Graduation Day’ all over again, with GA instead of Young Justice.
Oh, don’t get me started on Graduation Day…
Empress, Where ARE you?!!
… oh, wait… you’re a Black character, so they not only have to totally screw you over, then FORGET you, but, in the FEW appearances you’ve had AFTER that, they have to “accidentally” color you as a White Girl in every scene you’re actually IN… not to mention the horrible fake Rasta accent they gave you when you WERE a featured character… nYeesh!!
Y’know, even after all these years I still look at Graduation Day as the precise moment things started to go wrong at DC.
Don’t get me wrong, there have been plenty of fantastic stories since then, but that was the first in the line of “Big Dramatic Changes” that slowly sapped the fun from the universe.
Which is ironic because the current bosses are all about “The Silver Age was so kewl!!!!!”, and there was no series that better encapsulated its silly spirit than Young Justice.
Wow, that was almost a decade ago and I’m still bitching. I’ve officially become a bitter old man who thinks everything was better in his day. Get off my lawn!
Someday, historians may mark it like Gwen Stacey’s death marks the end of the Silver Age.
I’m pretty ‘get off my lawn’ on Graduation Day too, it started the slow collapse of me buying issues regularly from DC, I can’t trust them to not make a likable character and destroy it as part of a bizarre attempt at getting the book to match a cartoon, except not.
Not ever going to even try reading DC again after what they did to Gehenna. I should have stopped after what they did to Sue Dibney. Not reading DC not only saves me the cost of the comics but it saves me the cost of gallons and gallons of brain bleach.
Seriously, who the hell thinks having Nora raped and years later killed by a jealous friend is a good idea for a Thin Man detective story? So why do the same thing to the comic book equivalent?
If DC doesn’t give a rat’s ass about their characters and sees them as fire place logs to be burned to make the book “hot” for two weeks of sales then why should readers care about ‘em?
Marvel is just as bad. Oh look. Tony Stark is drunk and betraying everyone again. Oh look there goes Hank Pym being a contemptible psycho. Ms. Marvel got impregnated by a dude from anotehr diemnsion and then he seduced her with his mind powers and then then she came back and lost her powers and became and amnesiac so parasitic aliens gave her new cosmic energy powers by playing with her DNA for fun. Spider-Man has totem powers and a vampire ate his eye then he ate the vampire and sold out to evil Tony Stark and then got crippled and sold his marriage to Satan so he could be a hip 30 year old bachelor with a bad job and his dead friends back again and so Aunt may would live. No wait. It was all skrulls or space phantoms or the Ring Master’s circus or some intern who is working on his breakout screenplay 85% of the time accidently hit the “suckage” knob on the script writing machine for the Marvle Universe with his elbow.
Meanwhile somehow the Incredible Spider-Man cartoon, and the Avengers TV show turns out pretty good by just ignoring most of that stuff.
Meanwhile JLA/JLU felt more like the JLA than anything DC can squeeze out of it’s editorial/star-creator/fan favorite penciller/powerhouse-team corn hole.
Oh yeah who thought Green Arrow attacking Black Canary on their wedding night even though he was really “Everyman, a trash character from One Year Later” was a good idea?
Who thought that bringing in a version of Marvin and Wendy into the Teen Titans and then having them mauled by an evil Wonder-Dog in an issue with a funny cover that promised LAFFS was good writing?
Who thinks that having an underage new Hawk Girl successor character being chased by a love sick Hawkman who STILL has his own severe multiple origin problems was awesome?
looking at the 2nd issue comics for all the new DC52′s, i think they look better than the 1st issues. those are the eye-catching darker and slutt– i mean darker and “edgier” issues, these will be the good ones. exceptions of like Mr. Terrific 1&2, Justice League Dark 1&2, etc. also, not sure how i feel about Red Lantern #2 though, since it seems to insinuate a little girl joining, and that is a little messed up
Everyone looks at the hat and the wardrobes or lack thereof.
What gets me is Mr Bow’n'Arrow is shooting someone in the throat in the middle of a Grand Melle and he is not even carrying a quiver or had his bowstring sliced or the arrow knocked free or ….. WHO THE HECK USES A BOW IN CLOSE COMBAT?
This is worse than Boris with his models looking at anything but the monster about to eat their face. BAD Artwork = Bad QC = Bad Editing = Waste of Time = Not Getting My Money.
It looks to me like he’s actually shooting past the guy he’s keeping down with his boot. Either way I’m not gonna criticize a comic book character for sticking with their MO in impractical situations. The very premise of using a bow and arrow to fight crime in modern day is kind of silly to begin with.
You can actually clearly see his quiver. It’s hanging over his left shoulder. It’s red, as are the arrows inside it, so maybe that’s how you missed it.
So I guess I’m the only one who had to look up who Roy Harper is? >.>
The first Wikipedia result was very confusing/disturbing. http://en.wikipedia.org/wiki/Roy_Harper
It made more sense when I read the comments here =p
You never know, though.
This was the page I looked at when I first came here and which made me decide that I wanted to go to the beginning and read through it all. Seeing a bit more than two weeks passed since then you could say I got a bit hooked up on the comic… it has nice storytelling with diligently chiselled drama and is at the same time quite entertaining, even though I don’t get most of the geekier references.
And it has gay love, lots of it, which is even part of the main storyline! All of that makes this whole piece awesome. I don’t regret having stayed up late to read chapter after chapter of it… and I already know it’s gonna be hard when I reach the latest page and have to wait for new ones to appear… but it’s soooo worth it! I just had so much fun, really!
And I don’t want this to sound like I’m coming on to the artist or anything, so how do I make this a bit more subtle…
WILLIS, WILL YOU MARRY ME? O_O”” ……….oooh shi-
*hides from shame and/ or Maggie’s unavoidable rage*
(Seriously, you rock. And I’ll go hide now.)
WOO KLEENEX!
OR GENERIC EQUIVALENT THEREOF!
Pretty sure the generic is also “kleenex”, the word has become common enough in usage that they probably have lost the copyright.
Or at least they should.
You mean trademark.
yes. and yes, they really should.
Psht. Copyright/trademark law that follows common sense? Over Disney’s dead body! Plus 70-120 years. Until Disney the corporation extends it again.
*Ba-dum-pish*
So if your product is successful and popular enough, you lose the right to make it?
Yeah, that does make sense.
Also, “tissues”.
you can grow too successful and lose the naming rights because it has become a generic term for the product. You can (under dutch law) stop this from happening by writing angry letters at people who keep using your TM as a generic term (they don’t even have to respond, just by sending these letters you prove that your are protecting your TM).
This is actually why Xerox really does not like people using their term as a generic verb meaning ‘to copy.’ They have a whole page about this somewhere on their website, or they did about two years ago.
Gesundheit, have a Kleenex.
Actually the only thing you have to do to maintain a trademark is actively use your trademark, which Kleenex does every time they put their name out there. That’s what the ® behind their name means. The fact that everyone associates tissues with the word Kleenex is actually beneficial to them, and I doubt very seriously they would challenge its common use among the “little people” as it gives them hardcore recognition. When you go shopping for “kleenex” you tend to pick up Kleenex® because of said commonality between the use of kleenex to describe all tissues.
You should read this: http://en.wikipedia.org/wiki/Genericized_trademark
Why? Because you’re totally wrong. Once a trademark becomes “genericized,” and, for example, people refer to all tissues as “kleenex,” Kleenex can lose the exclusive rights to their own name. In this scenario, other companies can call their tissue products “kleenex.” There would be Acme kleenex and Johnson & Johnson kleenex and Nintendo kleenex and McDonald’s kleenex And I would like to see how you could spin that as beneficial to Kleenex the brand, which is suddenly just one of a crowd of people selling product named kleenex.
When you go to a store, do you make sure you buy products which include the B.F. Goodrich Zipper, or do you not even know that “Zipper” is a genericized trademark for “clasp locker”? The “Zipper” trademark was coined by B.F. Goodrich exclusively for their products, but once it became genericized it sure ain’t doing them any good now.
(On a related note, this is why Transformers packaging claims their toys “convert,” rather than “transform.” They don’t want “Transformers” to become a genericized term for all transforming robots, allowing for folks like Bandai and Mattel to begin selling “Transformers.”)
There seems to be one exception thou; google.
When people say they are going to google something, they will use Google to do the search. As far as I am aware, people don’t say they will google something and then use Yahoo!, Ask or some other search engine, do they?
That’s not really an exception. You have to go to a specific place to use google and it’s right in the name. Googling is not a generic term for searching on the internet, it’s what you call it when you use google. I doubt most people are really aware that there are more search engines than just google.
“genericized” is a far better way to say “eponymous” than “eponymous” is, in my humble opinion
Ew.
Homophobe.
So being grossed out by masturbation humor is homophobic now? Really?
well, masturbation is someone touching the genitals of a person of the same gender…
Masturbation is manual stimulation of the genitals. It doesn’t matter if it’s yourself, someone of the same gender, or someone of the opposite gender.
Matters to me. It’s the difference between a hobby and a really good date.
Oh, you meant for the definition…
So autosexual = homosexual/lesbian now?
That depends on your cars gender.
I know I used autosexual in refernce to Transformers before but in this case, I mean autosexual as in someone who ‘loves’ themselves.
It could explain why so many religions are against masturbation thou, if they see it as a form of homosexuality.
Starfire’s boobs and Roy’s ballcap aside, this is still one of the titles I’m looking forward to seeing in this relaunch. Now if it turns out to be just boobs and ballcaps I won’t get it past the first issue, but I do like Rocafort’s artwork, so hopefully this’ll be the start of him doing a lot more work at DC.
Blackhawks still looks like the best new release – GI Joe comes to DC! I’m surprised the Shortpacked crew isn’t all up in arms about THAT happening.
It all depends on what you’re picturing in your mind.
Hm… Does an autosexual picture himself/herself?
That’s the argument the Religion teacher at my old school used, trying to convince the boys to stop jerking off. Not that it worked XD
don’t like the idea of a gay man masturbating, or have a problem with masturbation in general?
either way, you can go fuck yourself
Yeah, a simple “ew” to masturbation humor really warrants your vehement response.
That was sarcasm, by the way.
Somebody has to stand up for the wankers!
There’s a certain irony in this response…
More like Box O’ Tissues!
Screw the cap, did they give Roy back his frikkin’ ARM?
I want them to give him back his @#$% daughter.
Seriously, her death was one of the most upsetting things I’ve ever read in a comic. And in a damn lousy story, at that.
This. So much this.
It’s DC divorcing Donna Troy and then killing her ex-husband and son all over again. Such stupidity in the name of drama and some misguided attempt to keep them from aging too much.
God damnit comics -.-
Wasn’t her husband that creepy guy that was a stand in for one of the writers?
Amen.
I’m behind this 100% and I’d bet Linkara is as well. You can feel the hate the man has for the decision, and rightly so.
DC’s got a lot to apolgize for over the past year or so, and Lian’s death is at the top of the list for me. I was sure she was the person the White Lantern was going to chose to ressurect to be it’s guardian, but they went with-well, I won’t spoil that here.
(eyes the unnecessary DC reboot that’s taking away Stephaine Brown’s wonderful run on Batgirl and adds one more to the list)
agreed.
“When the time is right… don’t be afraid to use it.”
Are the tissues a reference to wanking or am I missing the joke here?
Maybe it is a reference to wanking.
Given the last comic, I kinda think it is a wanking reference….
Nah, he just has a hat fetish
if only Didio was as obliging and sympathetic to the needs of his REAL WORLD FANS!!
Yeah…yeah it is.
…and yeah, cute-Roy is enough to make me ignore the boobs of boob-death and check out at least an issue.
What I want to know is will future Roy harper action figures come with replaceable “strung out head” and a dead cat?
There needs to be a super hero team made up of characters that got horrible raw deals from really bad bad storylines that pretty much ruined them.
Hal Jordan
Roy Harper
Cassandra Cain
Golden Eagle
Jean Paul Valley
Raven
No such list could be complete without Donna Troy and Cassie Sandsmark.
Superboy Prime, Alexander Luthor, Pantha, Elongated Man, Blue Beetle 2, and Captain Atom should join too.
S’gonna be a REALLY big team.
And that’s jut the DC team, imagine the eventual Marvel response. Spider-man’s wallet must be BURSTING with membership card by now, he’ll have to make room for this one.
Don’t forget Ryan Choi.
And Conner “Can no longer shoot an arrow” Hawke!
Doesnt help that when I read Didio’s name I pronounce it “Dildo”…
Glad I wasn’t the only one doing that.
You can tell which is which since one puts a smile on people’s faces and the other just causes grimaces and pain with no viable reason to exist in polite society.
Maybe you should consider using a smaller dildo, man.
Let me guess, Dan Didio is responsible for invoking the later of the two responses…
I’m tryin to be positive about the roy getting his arm back. but then again I get upset with the Cry for Justice storyline and what happened to the Green Arrow cast.
The ONLY good thing about the DC Reboot is it made the decision to drop Green Arrow a lot easier. I’d been with the title since Quiver started and it really had been good for a long time, then around the *$($ in Cry for Justice really tore the book apart for no real reason just for ‘drama’.
I’d call BS, but that’s like saying ‘oh hey, water is wet’. Kinda pointing out the obvious.
It’s ‘Graduation Day’ all over again, with GA instead of Young Justice.
Oh, don’t get me started on Graduation Day…
Empress, Where ARE you?!!
… oh, wait… you’re a Black character, so they not only have to totally screw you over, then FORGET you, but, in the FEW appearances you’ve had AFTER that, they have to “accidentally” color you as a White Girl in every scene you’re actually IN… not to mention the horrible fake Rasta accent they gave you when you WERE a featured character… nYeesh!!
Y’know, even after all these years I still look at Graduation Day as the precise moment things started to go wrong at DC.
Don’t get me wrong, there have been plenty of fantastic stories since then, but that was the first in the line of “Big Dramatic Changes” that slowly sapped the fun from the universe.
Which is ironic because the current bosses are all about “The Silver Age was so kewl!!!!!”, and there was no series that better encapsulated its silly spirit than Young Justice.
Wow, that was almost a decade ago and I’m still bitching. I’ve officially become a bitter old man who thinks everything was better in his day. Get off my lawn!
Someday, historians may mark it like Gwen Stacey’s death marks the end of the Silver Age.
I’m pretty ‘get off my lawn’ on Graduation Day too, it started the slow collapse of me buying issues regularly from DC, I can’t trust them to not make a likable character and destroy it as part of a bizarre attempt at getting the book to match a cartoon, except not.
Jason Todd’s penis!
Things That Ethan Dreams About.
Things That The Joker Blew Up.
Things That Mike Has Kicked.
Things That Have Their Own Memorials In The Batcave.
Am I close?
warm.
The answer is “surprising things on the cover of that comic”.
It’s true. The baseball cap really does look good on him. Also, with Robin and Red Robin I’m a fan of the plumage.
Kid Flash’s design in general is fantastic, but particularly enjoying the red eyes. Do we know if that’s still Bart?
What did I say about using handcloths instead? They’re re-usable and ecofriendly!!!! Sheesh. Wasting all that damn Kleenex(tm).
Ah, it’s when you realize that what’s going on that you find he really was shameless there.
Not ever going to even try reading DC again after what they did to Gehenna. I should have stopped after what they did to Sue Dibney. Not reading DC not only saves me the cost of the comics but it saves me the cost of gallons and gallons of brain bleach.
Seriously, who the hell thinks having Nora raped and years later killed by a jealous friend is a good idea for a Thin Man detective story? So why do the same thing to the comic book equivalent?
If DC doesn’t give a rat’s ass about their characters and sees them as fire place logs to be burned to make the book “hot” for two weeks of sales then why should readers care about ‘em?
Marvel is just as bad. Oh look. Tony Stark is drunk and betraying everyone again. Oh look there goes Hank Pym being a contemptible psycho. Ms. Marvel got impregnated by a dude from anotehr diemnsion and then he seduced her with his mind powers and then then she came back and lost her powers and became and amnesiac so parasitic aliens gave her new cosmic energy powers by playing with her DNA for fun. Spider-Man has totem powers and a vampire ate his eye then he ate the vampire and sold out to evil Tony Stark and then got crippled and sold his marriage to Satan so he could be a hip 30 year old bachelor with a bad job and his dead friends back again and so Aunt may would live. No wait. It was all skrulls or space phantoms or the Ring Master’s circus or some intern who is working on his breakout screenplay 85% of the time accidently hit the “suckage” knob on the script writing machine for the Marvle Universe with his elbow.
Meanwhile somehow the Incredible Spider-Man cartoon, and the Avengers TV show turns out pretty good by just ignoring most of that stuff.
Meanwhile JLA/JLU felt more like the JLA than anything DC can squeeze out of it’s editorial/star-creator/fan favorite penciller/powerhouse-team corn hole.
Lol!
Comedy gold. Thank you for making my day.
Oh yeah who thought Green Arrow attacking Black Canary on their wedding night even though he was really “Everyman, a trash character from One Year Later” was a good idea?
Who thought that bringing in a version of Marvin and Wendy into the Teen Titans and then having them mauled by an evil Wonder-Dog in an issue with a funny cover that promised LAFFS was good writing?
Who thinks that having an underage new Hawk Girl successor character being chased by a love sick Hawkman who STILL has his own severe multiple origin problems was awesome?
Bleh.
looking at the 2nd issue comics for all the new DC52′s, i think they look better than the 1st issues. those are the eye-catching darker and slutt– i mean darker and “edgier” issues, these will be the good ones. exceptions of like Mr. Terrific 1&2, Justice League Dark 1&2, etc. also, not sure how i feel about Red Lantern #2 though, since it seems to insinuate a little girl joining, and that is a little messed up
Didio panel 3: ‘Um, what the hell?’
Didio panel 4: ‘Eh, what the hell.’
Didio reminds me of Mr. Spacely from the Jetsons. Maybe that’s why the DC Relaunch reminds me of one of his crazy schemes.
Dan diidio looks like a dog from the Mutts strip in teh last panel. So KAWAII!!!!
^ ^
V
anyone got a picture of this super cute hat?
http://media.comicvine.com/uploads/9/98536/1903303-rhoodo_cv2_asldfjahslkjhfu9_super.jpg
Everyone looks at the hat and the wardrobes or lack thereof.
What gets me is Mr Bow’n'Arrow is shooting someone in the throat in the middle of a Grand Melle and he is not even carrying a quiver or had his bowstring sliced or the arrow knocked free or ….. WHO THE HECK USES A BOW IN CLOSE COMBAT?
This is worse than Boris with his models looking at anything but the monster about to eat their face. BAD Artwork = Bad QC = Bad Editing = Waste of Time = Not Getting My Money.
It looks to me like he’s actually shooting past the guy he’s keeping down with his boot. Either way I’m not gonna criticize a comic book character for sticking with their MO in impractical situations. The very premise of using a bow and arrow to fight crime in modern day is kind of silly to begin with.
http://www.the-gutters.com/comic/13-joe-cooper
You can actually clearly see his quiver. It’s hanging over his left shoulder. It’s red, as are the arrows inside it, so maybe that’s how you missed it.
You know, I would have expected this comic to be a joke about Jason Todd’s off-center penis, but the hat works too.
I think Ethan just has a booger hanging out of his left nostril. Willis just framed it wrong, which is why you can’t see it.
It’s not really much of a joke but heck, it’s a free web comic. They can’t all be winners.
So I guess I’m the only one who had to look up who Roy Harper is? >.>
The first Wikipedia result was very confusing/disturbing.
http://en.wikipedia.org/wiki/Roy_Harper
It made more sense when I read the comments here =p
You never know, though.
This was the page I looked at when I first came here and which made me decide that I wanted to go to the beginning and read through it all. Seeing a bit more than two weeks passed since then you could say I got a bit hooked up on the comic… it has nice storytelling with diligently chiselled drama and is at the same time quite entertaining, even though I don’t get most of the geekier references.
I just had so much fun, really!
And it has gay love, lots of it, which is even part of the main storyline! All of that makes this whole piece awesome. I don’t regret having stayed up late to read chapter after chapter of it… and I already know it’s gonna be hard when I reach the latest page and have to wait for new ones to appear… but it’s soooo worth it!
And I don’t want this to sound like I’m coming on to the artist or anything, so how do I make this a bit more subtle…
WILLIS, WILL YOU MARRY ME? O_O”” ……….oooh shi-
*hides from shame and/ or Maggie’s unavoidable rage*
(Seriously, you rock. And I’ll go hide now.)
And this, being the first SP! strip I ever saw, marks the end of my Shortpacked! archive binge!